Nike’s work in the crypto/blockchain world dates back to April 2019 when it filed a trademark for Cryptokicks, for which it was awarded a patent six months later, and is now a popular NFT collection. Swoosh, which launches Friday, will be the home of Nike’s virtual creations, with a first digital collection dropping in January. The company, which has already taken big steps into the Web 3.0 world, is developing a standalone Web 3.0 strategy through the domain Swoosh.nike. Swoosh (dot swoosh), a new Web 3.0 platform and ecosystem designed to appeal to traditional fans of the brand rather than the crypto community and early adopters. The new platform will combine NFT sales with real world bonuses.Nike has had a foot in the blockchain world since 2019.
Swoosh, a Web 3.0 platform geared at meshing the real world with the digital We are NOT associated with the Jordan Brand or Nike.
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